The Impact Of AI Business Development

Kelompok 4
1.Nadine (18)
2.Najwa Aulia (20)
3.Nurmala Dewi (22)
4.Moch.Abimanyu (14)
5.M.Rafa.Marcello (16)
6.Raditya Mirzha (24)





A discussion text is a piece of writing that presents an issue or problem from various points of view, namely the positive side (pro) and the negative side (con). In today’s tech-driven world, artificial intelligence (AI) is at the forefront of innovation, transforming industries and reshaping business practices. From tech giants like Intel, Amazon, Meta AI, and Google to advertising campaigns using AI-generated animations, AI has become an integral part of modern business development. For instance, AI-powered advertisements, like the fully AI-generated KFC ad or the MBG Pak Prabowo ad, highlight the significant role of AI in revolutionizing promotional strategies.


AI offers numerous advantages for businesses. One of its greatest benefits is operational efficiency. Automation powered by AI minimizes human errors and accelerates task completion, saving time and resources. Moreover, AI drives product and service innovation, enabling companies to design solutions that cater precisely to market needs.

Additionally, customer experience has been greatly enhanced through AI’s ability to personalize services, providing customers with tailored and satisfying interactions. Most importantly, AI has enabled businesses to access global markets via digital platforms, eliminating geographical barriers and unlocking countless opportunities for growth and expansion.


However, AI is not without its challenges. One significant drawback is the decline in human critical thinking, as increasing reliance on AI often stifles creativity and independent problem-solving. Another major concern is the loss of jobs, as automation replaces many human roles.There are also ethical issues to consider. For instance, company logos or creative designs are now being manipulated or generated using AI, which may not meet user expectations and could erode public trust. These challenges underline the need for careful consideration when adopting AI technologies.


Balancing the benefits and drawbacks of AI requires wisdom and responsibility. Learning how to utilize AI for future needs without harming society is essential. An example of thoughtful technology use is the animated film JUMBO, where human actors were still involved in voice acting despite the film being fully animated with AI. This highlights the importance of blending AI with human creativity to achieve the best results.


AI is a powerful tool that can drive business innovation and growth when used wisely. However, it must not replace the human touch or critical thinking. Today’s youth are encouraged to embrace AI responsibly and creatively, ensuring that technology serves as a means to build a better future.




name of constituent member 

1.Moch.Abimanyu.I.P

2.M.Rafa.Marcello

3.Raditya.Mirzha.F.P

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